Glassdoor, Why Bother?
No matter what industry or sector you work in Glassdoor can be used as an effective and powerful recruitment tool. Their self professed mission is: ‘to help people everywhere find a job and company they love’. With more and more people seeking a meaningful workplace experience you can’t afford to miss out on using this positive recruitment platform.
What makes Glassdoor Unique?
The key structure of Glassdoor is based around transparency. A prospective candidate can search for your company and find: current job listings, reviews of your interview process, CEO approval rating and much more. Because of this candidates who look for work through Glassdoor are better informed about the roles they are applying for and are more likely to be selective in their applications. This means that companies will receive more relevant applications for positions advertised and this saves both you and the candidate time in the recruitment and screening process.
What are the Benefits of Using Glassdoor?
Creating and maintaining a company page on Glassdoor is also a great way to showcase your company! If you have had positive reviews from employees and great feedback about your interview process, you can highlight this so prospective employees have a clear view of who you are and what your company mission is. A candidate who is well informed is more likely to submit a relevant application and integrate well into your company.
A recent survey conducted by Glassdoor showed that: “77% of adults would consider a company’s culture before applying to work there”. With this in mind, it makes perfect sense to really sell your business to people. Candidates respond well to a business culture they can relate to and this, in turn, boosts employee retention rates. You can even include photos of your team taking part in events or at an awards evening to really give candidates a taste of what it would be like to work with you.
Isn’t there a risk of Negative feedback?
First and foremost you need to take control of your company page. Like with Facebook anyone has the ability to create a page with your company name and leave a negative review. If this does happen it’s a good idea to address it head-on.
Make sure your page is maintained and up to date and that issues such as negative reviews are dealt with correctly. If the feedback highlights an issue that needs serious improvement look at how that can be resolved and responded to. This will demonstrate that your company is proactive when dealing with problems and is able to develop in a positive way.
Unpleasant reviews may leave a bad taste in the mouth but it’s important to remember that they aren’t the end of the world. Glassdoor also has community guidelines in place which uphold that truthfulness is key, so if a review is created that is libelous or defamatory it can be removed.
Conclusion
Whether you want to improve your companies hiring process, integration of new employees or employee retention rates, make sure your company is using Glassdoor to its full potential so you don’t get left behind.
At Fresh, we would love to know if you utilise Glassdoor already within your business. So please get in touch. We are also here to answer any questions you may have about Glassdoor.
Have a great week!
The Fresh Perspective Team x